Behind the design - Santa Barbara Strong. Ventura Strong.

Behind the design - Santa Barbara Strong. Ventura Strong.

One of the largest wildfires in California’s history is raging through the rugged coastal mountains near Santa Barbara and Ventura. Thousands of firefighters from all over the American West are combating the blaze in a massive operation that is as impressive as the fire itself. California is used to wildfires, but the ferocity and the magnitude of recent outbreaks is rattling people. These are mega fires. To respond, WeHero teamed up with Kat Zivkovic to put together a design which represents Santa Barbara and Ventura counties, with a sole purpose of raising money for the relief efforts.

The meaning behind the design:

• The colors of the design were selected to represent the fun laid back lifestyle of the region.
• In the detail of the water color, you can see the definition of the coast of California that runs along the left of the design. The beach and hills make up the right.
• December 2017 was added to remember when the event took place for years to come.
• Lastly, the coordinates are added to mark the destination of the event. Once the issue is resolved, we work to rebuild what was lost.